I bring a unique perspective to UX research and design with a background in fine art, combining a love of creative problem-solving with a deep interest in user perception and behavioural frameworks.
Drawn to tackling complex problems, I am committed to growing my skills to create solutions that genuinely matter to users and the world. Have a look at my projects below to see how I put this into practice.
Hello, I'm Amy
This sprint explored emotional triggers, social influences, and cognitive barriers to wellbeing in high-stakes language assessments. Leading to research-backed recommendations shaped by behavioural modelling, user interviews, and collaborative analysis.
Whats in this project?
UX Research, Cognitive Behavioural Model, Affinity Diagramming, Collaborative Workshops, Education Design, Experience Mapping
Helping small UK farmers take their first step toward sustainable agriculture. This project explores behavioural barriers, identity-driven resistance, and emotional triggers. Leading to a service designed through deep research, co-design, and iterative prototyping.
Whats in this project?
UX Research, Behavioural Analysis (COM-B), Ethnographic Methods, Co-design, Systems Thinking, Prototyping & UI
This work focused on embedding behavioural frameworks to guide UX research in EdTech. I supported planning behavioural research for their Litmus English testing platform. We clarified target behaviours, and structured tools to support future design decisions.
Whats in this project?
Behavioural Change Analysis (COM-B), Behavioural Targeting, Research Planning
As part of an MA industry project with EDF, I led research and design to explore how remote work transitions could prompt sustainable energy habits. I facilitated user interviews, guided sprint-based ideation, and helped develop Switchy, a mobile planner that nudges users to shift energy use while improving work-life balance.
Whats in this project?
UX Research, Ethnographic Methods, Design Sprints, Prototyping & Storyboarding
